Using behavioural science to drive behaviour change in reducing risks of STIs – March 2018

Practice area: Behavioural and experimental economics | Behavioural Economics | Consumer and firm behaviour | Consumer behaviour | Consumer behaviour and protection | Consumer protection | Health and social care | NGOs and consumer advocacy | Public Policy | Regulators and government | Social care - health interface
Client: N/A
Published: 9 March, 2018

Dr Annette Cerulli-Harms spoke at the Public Policy Exchange conference on Student Sexual Health and Well Being on March 8th 2018 about how behavioural economics can be used to change the way we speak about sexual health. Annette explained the relevance of behavioural economics and cognitive biases in the area of public health including sexual health. Some common biases, like the hot-cold empathy gap, raise questions around why current awareness and education campaigns might have limited effectiveness and that their might be scope for re-thinking the way we speak and communicate around sexual health.
Annette took furthermore part in a wider panel discussion on ‘Improving Student Sexual Health and Well Being: Raising Awareness, Strengthening Outreach’.