Publications in: Consumer behaviour and protection

A Guide to Privatisation – Best Practices and Procedures

Published:16 February, 2023

Many countries have privatised some or all of their State-Owned Enterprises in order to improve the efficiency of their economies and raise revenues for the government. Some of the privatisation experiences have been more successful than others and a wealth of knowledge on what works in a privatisation has been accumulated over the last 40 […]

Green Home Finance: Expert Analysis from a Behavioural Perspective

Published:1 March, 2024

Green home finance presents an opportunity to support the UK Government in achieving its Net Zero Ambitions. This study by London Economics and partners Basis Social, Cambridge University and University College London explores the appetite for GHF products amongst consumers, the barriers and enablers to GHF delivery, and how behavioural science can be used to […]

Feasibility Study into the Viability of Establishing a No-Interest Loans Scheme (NILS) in the UK – March 2020

Published:11 March, 2020

London Economics has completed a feasibility study into the viability of establishing a no-interest loans scheme in the UK for HM Treasury. Based on wide stakeholder consultations, desk-based research and analysis of various datasets, this study examined various options for potential access and eligibility criteria for the scheme, how such a scheme might be structured, […]

Consumers’ Engagement in the Circular Economy: Results from a Large Scale Behavioural Experiment and Survey in the EU

Published:03 October, 2019

Divisional Director James Suter presented LE Europe’s study for the European Commission on consumer behaviour in the Circular Economy at the 2019 PLATE (Product Lifetimes and the Environment) conference on 20th September 2019 in Berlin. James explained how the findings of the study could be used by policy makers to increase consumers’ engagement in various […]

Understanding Customer Values – Behavioural Experiment Report – March 2019

Published:6 March, 2019

This study was undertaken for Yorkshire Water, as subcontractor to Aecom, to understand the values customers place on water service attributes as part of the 2019 price review process. London Economics conducted an online behavioural experiment to examine customers’ willingness to pay for service improvements and the impact of various framing treatments on customers’ valuations. […]

Pre-contractual Information in Retail Energy Markets – Experimental Consumer Research – October 2018

Published:06 November, 2018

The European Commission commissioned LE Europe, Deloitte and Ipsos to study pre-contractual information in retail energy markets. The study used desk research, stakeholder consultations, a consumer survey and a behavioural experiment to understand consumers’ decision-making, attitudes and switching behaviour, and how to improve clarity and comparability in energy prices, consumption and contractual information. The study […]

Online Market Segmentation – Experimental Consumer Research and Economic Valuation – August 2018

Published:13 September, 2018

The European Commission commissioned LE Europe, Deloitte and Ipsos to study online personalised pricing and offers and targeted advertising. The study used desk research, stakeholder consultations, mystery shopping, a consumer survey and a behavioural experiment to understand how e-commerce websites use consumers’ personal information, and consumers’ attitudes and behaviour when faced with personalisation online. The […]

Price and Service Transparency on Barristers’ Websites – Experimental Consumer Research – September 2018

Published:13 September, 2018

The Bar Standards Board commissioned London Economics and YouGov to study consumer behaviour and attitudes towards barristers’ price and service transparency. The study used focus groups and a behavioural experiment to understand how consumers access, assess and act on price and service information when searching for barristers’ services. The Bar Standards Board will use the […]

Press Release – Price and Service Transparency on Barristers’ Websites – Experimental Consumer Research – September 2018

Published:14 September, 2018

The Bar Standards Board commissioned London Economics and YouGov to study consumer behaviour and attitudes towards barristers’ price and service transparency. The study used focus groups and a behavioural experiment to understand how consumers access, assess and act on price and service information when searching for barristers’ services. The Bar Standards Board will use the […]

Single Digital Gateway: How EU Could Meet Expectations of Citizens and Businesses? – March 2018

Published:27 March, 2018

A briefing by Dr Charlotte Duke for the European Commission on behalf of the Internal Market and Consumer Protection Committee on the European Commission’s proposed regulation for a Single Digital Gateway.

Using Behavioural Science to Drive Behaviour Change in Reducing Risks of STIs – March 2018

Published:9 March, 2018

Dr Annette Cerulli-Harms spoke at the Public Policy Exchange conference on Student Sexual Health and Well Being on March 8th 2018 about how behavioural economics can be used to change the way we speak about sexual health. Annette explained the relevance of behavioural economics and cognitive biases in the area of public health including sexual […]