Consumer and firm behaviour

The London Economicsā€™ consumer and firm behaviour expertise sits within our Behavioural and Experimental Economics and Consumer Protection practice areas.

We combine stated preference methods for assessing consumer and firm willingness-to-pay (including contingent valuation and choice modelling) with leading-edge developments and applications in behavioural economics. We apply these techniques across multiple industries and policy areas, such as education, regulated industries (energy, finance, and telecommunications), environmental policy reform, international trade and competition assessment.

Our highly-qualified consultants are committed to producing research using academically rigorous techniques in the field of consumer and firm behaviour. These techniques can be used to address issues including:

  • Consumer and firm willingness-to-pay for goods and services
  • Valuation of non-market goods
  • Road-testing policy changes
  • Consumer purchasing decisions and preferences in fast moving consumer goods markets
  • Consumer decisions to seek services abroad
  • The consequences of framing, branding, and pricing strategies on purchasing behaviour and consumer choice
  • Consumer switching and churn behaviour
  • Firm behaviour in regulated industries

We combine valuation techniques with other fieldwork methods such as surveys, behavioural experiments and focus groups, with a wide range of cutting-edge behavioural science techniques to provide tailored advice to our clients.

We implement consumer and firm behaviour research studies across the EU 28 andĀ we have well established links with leading academics in valuation methods who work directly with our core team.

Recent projects

Our expertise in consumer and firm behaviourĀ has been trusted by a wide range of clients, national, international and EU level, in the public and private sector. We present here a short selection of our publications, for more information, you can visit our Consumer and firm behaviour publication page: