Publications in: Consumer behaviour

Understanding Customer Values – Behavioural Experiment Report – March 2019

Published: 6 March, 2019

This study was undertaken for Yorkshire Water, as subcontractor to Aecom, to understand the values customers place on water service attributes as part of the 2019 price review process. London Economics conducted an online behavioural experiment to examine customersā€™ willingness to pay for service improvements and the impact of various framing treatments on customersā€™ valuations. […]

Using Behavioural Science to Drive Behaviour Change in Reducing Risks of STIs – March 2018

Published: 9 March, 2018

Dr Annette Cerulli-Harms spoke at the Public Policy Exchange conference on Student Sexual Health and Well Being on March 8th 2018 about how behavioural economics can be used to change the way we speak about sexual health. Annette explained the relevance of behavioural economics and cognitive biases in the area of public health including sexual […]

Study on Consumers’ Decision-making in Insurance Services: A Behavioural Economics Perspective – November 2017

Published: 7 November, 2017

This study focused on consumersā€™ decision-making in the non-life insurance market when purchasing domestically and cross-border. It tested ways to help consumers make better decisions using a behavioural experiment, collected complementary data on the supply side of the market, and examined potential savings consumers could make.

Consumer Vulnerability Across Key Markets in the EU: Animated Infographic – November 2016

Published: 21 November, 2016

Following the publication of London Economicsā€™ study into consumer vulnerability across the EU for DG Justice and Consumers, the European Commission has released an animated infographic which presents the key findings of the study, including the varying impact of vulnerability drivers across key markets.

Consumer Testing Study of the Possible New Format and Content for Retail Disclosures of Packaged Retail and Insurance-based Investment Products – November 2015

Published: 13 November, 2015

The European Commission commissioned London Economics and Ipsos to undertake consumer testing of various ways of presenting information relating to Packaged Retail and Insuranceā€based Investment Products (PRIIPs). The motivation for the study was to assess which particular format of Key Information Documents would best help consumers compare and select products for their investment needs. The […]

Managing Money Online ā€“ Working As Well As We Think? – February 2015

Published: 03 February, 2015

This study for the Keep Me Posted Campaign implemented a behavioural experiment and consumer survey in order to analyse consumersā€™ behaviour and perceptions when they receive transactional mail either by post or electronically.

Behavioural Economics in Retail Financial Services: Training Workshop, 30th September 2014, Central London

Published: 19 August, 2014

The London Economicsā€™ Behavioural and Financial Services teams will provide a training workshop on the application of behavioural economics to retail finance. The course will address: The underlying principles of behavioural economics; Regulatorsā€™ understanding and use of behavioural economics; How behavioural economics is applied in retail financial services ; and, how to design, apply and […]

Financial Conduct Authority Practical Use of Behavioural Experiments in Financial Regulation – March 2014

Published: 25 March, 2014

The Financial Conduct Authority finds that behavioural experiments have an important role to play in financial regulation, and often provide insights into the ways markets work that may not be possible otherwise. Download the paper on the practical application of behavioural experiments in financial regulation jointly authored by London Economics and the FCA.

Consumer Information on Broadband Speed and Net Neutrality Experiment

Published: November, 2011

Ofcom has published the report by London Economics ā€œConsumer information on Broadband Net Neutralityā€. This study uses an economic experiment and behavioural economics to test the impact on consumersā€™ internet package choice of how information about packages is presented. Participants in the experiment were faced with different information frames, including the use of colour coding […]

Digital Radio Switchover: Willingness to Pay and Consumer Behaviour Research

Published: April, 2011

The Department for Culture, Media and Sport has published the report Digital Radio Switchover: Willingness to Pay and Consumer Behaviour Research by London Economics in association with YouGov. The study assesses consumersā€™ willingness to pay for the various attributes of digital radio through a choice experiment, and examines consumersā€™ attitudes towards radio and the costs […]