Publications in: Behavioural and experimental economics

Le Patourel V BT Group Plc: What Does the CATā€™s Judgement Mean for the Use of Behavioural Economics in Class Actions in the UK?

Published: 30 January, 2025

In December 2024 the UK Competition Appeal Tribunal dismissed Justin Le Patourelā€™s claim which centred on allegations that BT abused its dominant market position by imposing excessive and unfair pricing for Standalone Fixed Voice Services (full judgement). For the first time in the UK, behavioural economists were engaged to provide evidence related to one of […]

A Pandemicā€™s Worth of Change – June 2021

Published: 17 June, 2021

London Economics and Webloyalty reveal the top consumer trends formed during the pandemic which are here to stay and how behavioural economics can help your firm thrive post-pandemic.

Consumersā€™ Engagement in the Circular Economy: Results from a Large Scale Behavioural Experiment and Survey in the EU

Published: 03 October, 2019

Divisional Director James Suter presented LE Europeā€™s study for the European Commission on consumer behaviour in the Circular Economy at the 2019 PLATE (Product Lifetimes and the Environment) conference on 20th September 2019 in Berlin. James explained how the findings of the study could be used by policy makers to increase consumersā€™ engagement in various […]

General Insurance Pricing Practices October 2019

Published: 4 October, 2019

The Financial Conduct Authority commissioned London Economics (with subcontractors YouGov and Kudos Research) to carry out a study on consumersā€™ attitudes, search and switching behaviour in home and motor insurance. London Economics was lead contractor, responsible for refining the survey design, project management and reporting. LE also designed a stated preference component assessing consumersā€™ valuation […]

Behavioural Study on the Digitalisation of the Marketing and Distance Selling of Retail Financial Services ā€“ April 2019

Published: 10 April, 2019

The study looked into the impacts on consumers of practices used by providers of retail financial services when marketing and selling their products online. Moreover, it suggested ways to improve how consumers are informed when looking to obtain financial products, such as consumer credit or bank accounts, on the internet. Some of the main findings: […]

Understanding Customer Values – Behavioural Experiment Report – March 2019

Published: 6 March, 2019

This study was undertaken for Yorkshire Water, as subcontractor to Aecom, to understand the values customers place on water service attributes as part of the 2019 price review process. London Economics conducted an online behavioural experiment to examine customersā€™ willingness to pay for service improvements and the impact of various framing treatments on customersā€™ valuations. […]

Pre-contractual Information in Retail Energy Markets ā€“ Experimental Consumer Research ā€“ October 2018

Published: 06 November, 2018

The European Commission commissioned LE Europe, Deloitte and Ipsos to study pre-contractual information in retail energy markets. The study used desk research, stakeholder consultations, a consumer survey and a behavioural experiment to understand consumersā€™ decision-making, attitudes and switching behaviour, and how to improve clarity and comparability in energy prices, consumption and contractual information. The study […]

Behavioural Study on Consumersā€™ Engagement in the Circular Economy – October 2018

Published: 23 October, 2018

The objective of this study was to provide policy-relevant insights on consumers’ engagement in the circular economy. The study involved several research tasks including a literature review across all EU countries as well as third countries, stakeholder interviews, consumer focus groups in 4 EU countries, an online consumer survey in 12 EU countries and an […]

Online Market Segmentation ā€“ Experimental Consumer Research and Economic Valuation ā€“ August 2018

Published: 13 September, 2018

The European Commission commissioned LE Europe, Deloitte and Ipsos to study online personalised pricing and offers and targeted advertising. The study used desk research, stakeholder consultations, mystery shopping, a consumer survey and a behavioural experiment to understand how e-commerce websites use consumersā€™ personal information, and consumersā€™ attitudes and behaviour when faced with personalisation online. The […]

Price and Service Transparency on Barristersā€™ Websites ā€“ Experimental Consumer Research ā€“ September 2018

Published: 13 September, 2018

The Bar Standards Board commissioned London Economics and YouGov to study consumer behaviour and attitudes towards barristersā€™ price and service transparency. The study used focus groups and a behavioural experiment to understand how consumers access, assess and act on price and service information when searching for barristersā€™ services. The Bar Standards Board will use the […]