Publications in: Behavioural and experimental economics

Consumers’ Engagement in the Circular Economy: Results from a Large Scale Behavioural Experiment and Survey in the EU

Published: 03 October, 2019

Divisional Director James Suter presented LE Europe’s study for the European Commission on consumer behaviour in the Circular Economy at the 2019 PLATE (Product Lifetimes and the Environment) conference on 20th September 2019 in Berlin. James explained how the findings of the study could be used by policy makers to increase consumers’ engagement in various […]

Behavioural Study on the Digitalisation of the Marketing and Distance Selling of Retail Financial Services – April 2019

Published: 10 April, 2019

The study looked into the impacts on consumers of practices used by providers of retail financial services when marketing and selling their products online. Moreover, it suggested ways to improve how consumers are informed when looking to obtain financial products, such as consumer credit or bank accounts, on the internet. Some of the main findings: […]

Understanding Customer Values – Behavioural Experiment Report – March 2019

Published: 6 March, 2019

This study was undertaken for Yorkshire Water, as subcontractor to Aecom, to understand the values customers place on water service attributes as part of the 2019 price review process. London Economics conducted an online behavioural experiment to examine customers’ willingness to pay for service improvements and the impact of various framing treatments on customers’ valuations. […]

Pre-contractual Information in Retail Energy Markets – Experimental Consumer Research – October 2018

Published: 06 November, 2018

The European Commission commissioned LE Europe, Deloitte and Ipsos to study pre-contractual information in retail energy markets. The study used desk research, stakeholder consultations, a consumer survey and a behavioural experiment to understand consumers’ decision-making, attitudes and switching behaviour, and how to improve clarity and comparability in energy prices, consumption and contractual information. The study […]

Behavioural Study on Consumers’ Engagement in the Circular Economy – October 2018

Published: 23 October, 2018

The objective of this study was to provide policy-relevant insights on consumers’ engagement in the circular economy. The study involved several research tasks including a literature review across all EU countries as well as third countries, stakeholder interviews, consumer focus groups in 4 EU countries, an online consumer survey in 12 EU countries and an […]

Online Market Segmentation – Experimental Consumer Research and Economic Valuation – August 2018

Published: 13 September, 2018

The European Commission commissioned LE Europe, Deloitte and Ipsos to study online personalised pricing and offers and targeted advertising. The study used desk research, stakeholder consultations, mystery shopping, a consumer survey and a behavioural experiment to understand how e-commerce websites use consumers’ personal information, and consumers’ attitudes and behaviour when faced with personalisation online. The […]

Price and Service Transparency on Barristers’ Websites – Experimental Consumer Research – September 2018

Published: 13 September, 2018

The Bar Standards Board commissioned London Economics and YouGov to study consumer behaviour and attitudes towards barristers’ price and service transparency. The study used focus groups and a behavioural experiment to understand how consumers access, assess and act on price and service information when searching for barristers’ services. The Bar Standards Board will use the […]

Press Release – Price and Service Transparency on Barristers’ Websites – Experimental Consumer Research – September 2018

Published: 14 September, 2018

The Bar Standards Board commissioned London Economics and YouGov to study consumer behaviour and attitudes towards barristers’ price and service transparency. The study used focus groups and a behavioural experiment to understand how consumers access, assess and act on price and service information when searching for barristers’ services. The Bar Standards Board will use the […]

Reducing Roadside Litter Using Randomised Controlled Trials – June 2018

Published: 27 June, 2018

London Economics produced a guide for conducting and evaluating randomised controlled trials (RCTs) for anti-littering actions on roads for the Department for Transport. The guide sets out, step-by-step, how to design, set up and implement a randomised controlled trial, as well as how to measure its success, focusing on the context of measures to reduce […]

Asset Management Market Study – Experimental Consumer Research and Focus Groups – April 2018

Published: April, 2018

As part of the FCA’s Asset Management Market study, London Economics conducted a behavioural experiment to test the impact of different ways of presenting information on charges on the extent that retail investors pay attention to charges in their decision-making. Treatments tested included: warning investors about the impact of charges a) via a written message […]