Publications in: Behavioural and experimental economics

Online Market Segmentation – Experimental Consumer Research and Economic Valuation – August 2018

Subsector:Consumer behaviour and protection
Published: 13 September, 2018
Document type:Report

The European Commission commissioned LE Europe, Deloitte and Ipsos to study online personalised pricing and offers and targeted advertising. The study used desk research, stakeholder consultations, mystery shopping, a consumer survey and a behavioural experiment to understand how e-commerce websites use consumers’ personal information, and consumers’ attitudes and behaviour when faced with personalisation online. The […]

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Price and Service Transparency on Barristers’ Websites – Experimental Consumer Research – September 2018

Subsector:Consumer behaviour and protection
Published: 13 September, 2018
Document type:Report

The Bar Standards Board commissioned London Economics and YouGov to study consumer behaviour and attitudes towards barristers’ price and service transparency. The study used focus groups and a behavioural experiment to understand how consumers access, assess and act on price and service information when searching for barristers’ services. The Bar Standards Board will use the […]

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Press Release – Price and Service Transparency on Barristers’ Websites – Experimental Consumer Research – September 2018

Subsector:Consumer behaviour and protection
Published: 14 September, 2018
Document type:Report

The Bar Standards Board commissioned London Economics and YouGov to study consumer behaviour and attitudes towards barristers’ price and service transparency. The study used focus groups and a behavioural experiment to understand how consumers access, assess and act on price and service information when searching for barristers’ services. The Bar Standards Board will use the […]

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Reducing Roadside Litter Using Randomised Controlled Trials – June 2018

Subsector:Regulators and government
Published: 27 June, 2018
Document type:Report

London Economics produced a guide for conducting and evaluating randomised controlled trials (RCTs) for anti-littering actions on roads for the Department for Transport. The guide sets out, step-by-step, how to design, set up and implement a randomised controlled trial, as well as how to measure its success, focusing on the context of measures to reduce […]

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Asset Management Market Study – Experimental Consumer Research and Focus Groups – April 2018

Subsector:Regulators and government
Published: April, 2018
Document type:

As part of the FCA’s Asset Management Market study, London Economics conducted a behavioural experiment to test the impact of different ways of presenting information on charges on the extent that retail investors pay attention to charges in their decision-making. Treatments tested included: warning investors about the impact of charges a) via a written message […]

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Now You See It: Drawing Attention to Charges in the Asset Management Industry – April 2018

Subsector:Regulators and government
Published: April, 2018
Document type:

A behavioural experiment conducted by London Economics formed the basis of the FCA’s Occasional Paper ‘Now you see it: drawing attention to charges in the asset management industry’. Our experiment tested the impact of different ways of presenting information on charges on the extent that retail investors pay attention to charges in their decision-making. The […]

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Using Behavioural Science to Drive Behaviour Change in Reducing Risks of STIs – March 2018

Subsector:Social care - health interface
Published: 9 March, 2018
Document type:Presentation

Dr Annette Cerulli-Harms spoke at the Public Policy Exchange conference on Student Sexual Health and Well Being on March 8th 2018 about how behavioural economics can be used to change the way we speak about sexual health. Annette explained the relevance of behavioural economics and cognitive biases in the area of public health including sexual […]

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Research into the Experiences and Effectiveness of Solicitors’ First Tier Complaints Handling Processes – January 2018

Subsector:Consumer behaviour and protection
Published: 08 January, 2018
Document type:Report

The Solicitors Regulation Authority (SRA) and Legal Ombudsman jointly commissioned London Economics and YouGov to undertake research into solicitors’ handling of first tier complaints. The study used a consumer survey, a survey of firms and depth interviews with firms and consumers, to understand consumers’ and solicitors’ experiences of the complaints process. The research identified recommended […]

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Consumer Behaviour Research for Legal Services – December 2017

Subsector:Regulators and government
Published: 6 December, 2017
Document type:Report

The Law Society commissioned London Economics to undertake behavioural economic research into how consumers search for legal services. The study used a behavioural experiment, focus groups and depth interviews to investigate how consumers access, assess and act on information. The research helped the Law Society to better understand the most useful information that solicitors can […]

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Study on Consumers’ Decision-making in Insurance Services: A Behavioural Economics Perspective – November 2017

Subsector:NGOs and consumer advocacy
Published: 7 November, 2017
Document type:

This study focused on consumers’ decision-making in the non-life insurance market when purchasing domestically and cross-border. It tested ways to help consumers make better decisions using a behavioural experiment, collected complementary data on the supply side of the market, and examined potential savings consumers could make.

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