Publications in: Consumer and firm behaviour

Behavioural Study on the Digitalisation of the Marketing and Distance Selling of Retail Financial Services – April 2019

Subsector:Regulators and government
Published: 10 April, 2019
Document type:Report

The study looked into the impacts on consumers of practices used by providers of retail financial services when marketing and selling their products online. Moreover, it suggested ways to improve how consumers are informed when looking to obtain financial products, such as consumer credit or bank accounts, on the internet. Some of the main findings: […]

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Future Options for Managing Customer Demand for Water – March 2019

Subsector:Water and sewerage
Published: 21 March, 2019
Document type:Report

Yorkshire Water commissioned London Economics to write a paper on interventions to manage water demand with a special focus on interventions which use behavioural economics. The paper also assessed the effectiveness of temporary use bans (TUBs), commonly known as ‘hosepipe bans’, which must be introduced in times of severe droughts. A rapid evidence assessment of […]

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Pre-contractual Information in Retail Energy Markets – Experimental Consumer Research – October 2018

Subsector:Consumer behaviour and protection
Published: 06 November, 2018
Document type:Report

The European Commission commissioned LE Europe, Deloitte and Ipsos to study pre-contractual information in retail energy markets. The study used desk research, stakeholder consultations, a consumer survey and a behavioural experiment to understand consumers’ decision-making, attitudes and switching behaviour, and how to improve clarity and comparability in energy prices, consumption and contractual information. The study […]

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Behavioural Study on Consumers’ Engagement in the Circular Economy – October 2018

Subsector:Regulators and government
Published: 23 October, 2018
Document type:Report

The objective of this study was to provide policy-relevant insights on consumers’ engagement in the circular economy. The study involved several research tasks including a literature review across all EU countries as well as third countries, stakeholder interviews, consumer focus groups in 4 EU countries, an online consumer survey in 12 EU countries and an […]

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Online Market Segmentation – Experimental Consumer Research and Economic Valuation – August 2018

Subsector:Consumer behaviour and protection
Published: 13 September, 2018
Document type:Report

The European Commission commissioned LE Europe, Deloitte and Ipsos to study online personalised pricing and offers and targeted advertising. The study used desk research, stakeholder consultations, mystery shopping, a consumer survey and a behavioural experiment to understand how e-commerce websites use consumers’ personal information, and consumers’ attitudes and behaviour when faced with personalisation online. The […]

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Price and Service Transparency on Barristers’ Websites – Experimental Consumer Research – September 2018

Subsector:Consumer behaviour and protection
Published: 13 September, 2018
Document type:Report

The Bar Standards Board commissioned London Economics and YouGov to study consumer behaviour and attitudes towards barristers’ price and service transparency. The study used focus groups and a behavioural experiment to understand how consumers access, assess and act on price and service information when searching for barristers’ services. The Bar Standards Board will use the […]

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Press Release – Price and Service Transparency on Barristers’ Websites – Experimental Consumer Research – September 2018

Subsector:Consumer behaviour and protection
Published: 14 September, 2018
Document type:Report

The Bar Standards Board commissioned London Economics and YouGov to study consumer behaviour and attitudes towards barristers’ price and service transparency. The study used focus groups and a behavioural experiment to understand how consumers access, assess and act on price and service information when searching for barristers’ services. The Bar Standards Board will use the […]

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Now You See It: Drawing Attention to Charges in the Asset Management Industry – April 2018

Subsector:Regulators and government
Published: April, 2018
Document type:

A behavioural experiment conducted by London Economics formed the basis of the FCA’s Occasional Paper ‘Now you see it: drawing attention to charges in the asset management industry’. Our experiment tested the impact of different ways of presenting information on charges on the extent that retail investors pay attention to charges in their decision-making. The […]

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Asset Management Market Study – Experimental Consumer Research and Focus Groups – April 2018

Subsector:Regulators and government
Published: April, 2018
Document type:

As part of the FCA’s Asset Management Market study, London Economics conducted a behavioural experiment to test the impact of different ways of presenting information on charges on the extent that retail investors pay attention to charges in their decision-making. Treatments tested included: warning investors about the impact of charges a) via a written message […]

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Using Behavioural Science to Drive Behaviour Change in Reducing Risks of STIs – March 2018

Subsector:Social care - health interface
Published: 9 March, 2018
Document type:Conference Presentation | Presentation

Dr Annette Cerulli-Harms spoke at the Public Policy Exchange conference on Student Sexual Health and Well Being on March 8th 2018 about how behavioural economics can be used to change the way we speak about sexual health. Annette explained the relevance of behavioural economics and cognitive biases in the area of public health including sexual […]

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