Publications in: Behavioural Economics

Feasibility Study into the Viability of Establishing a No-Interest Loans Scheme (NILS) in the UK – March 2020

Subsector:Consumer behaviour and protection
Published: 11 March, 2020
Document type:Report

London Economics has completed a feasibility study into the viability of establishing a no-interest loans scheme in the UK for HM Treasury. Based on wide stakeholder consultations, desk-based research and analysis of various datasets, this study examined various options for potential access and eligibility criteria for the scheme, how such a scheme might be structured, […]

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Westminster Legal Policy Forum – Behavioural Research in Legal Services

Subsector:Behavioural Economics
Published: 04 March, 2020
Document type:Presentation

Dr Ashwini Natraj presented LE’s behavioural research on consumer decision-making when searching for legal services at the Westminster Legal Forum on 25th February.

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The Secret Sauce of CX – Subscription Strategies to Win Customer Loyalty

Subsector:Behavioural Economics
Published: November, 2019
Document type:Presentation

LE’s Dr Charlotte Duke was delighted to participate in the DIXA Connect Subscription Strategies to Win Customer Loyalty event in London, November 2019. Download her presentation here.

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Consumers’ Engagement in the Circular Economy: Results from a Large Scale Behavioural Experiment and Survey in the EU

Subsector:Consumer behaviour and protection
Published: 03 October, 2019
Document type:Conference Presentation

LE Divisional Director James Suter presented LE Europe’s study for the European Commission on consumer behaviour in the Circular Economy at the 2019 PLATE (Product Lifetimes and the Environment) conference on 20th September 2019 in Berlin. James explained how the findings of the study could be used by policy makers to increase consumers’ engagement in […]

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Behavioural Study on the Digitalisation of the Marketing and Distance Selling of Retail Financial Services – April 2019

Subsector:Regulators and government
Published: 10 April, 2019
Document type:Report

The study looked into the impacts on consumers of practices used by providers of retail financial services when marketing and selling their products online. Moreover, it suggested ways to improve how consumers are informed when looking to obtain financial products, such as consumer credit or bank accounts, on the internet. Some of the main findings: […]

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Future Options for Managing Customer Demand for Water – March 2019

Subsector:Water and sewerage
Published: 21 March, 2019
Document type:Report

Yorkshire Water commissioned London Economics to write a paper on interventions to manage water demand with a special focus on interventions which use behavioural economics. The paper also assessed the effectiveness of temporary use bans (TUBs), commonly known as ‘hosepipe bans’, which must be introduced in times of severe droughts. A rapid evidence assessment of […]

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Understanding Customer Values – Behavioural Experiment Report – March 2019

Subsector:Water and sewerage
Published: 6 March, 2019
Document type:Report | Survey

This study was undertaken for Yorkshire Water, as subcontractor to Aecom, to understand the values customers place on water service attributes as part of the 2019 price review process. London Economics conducted an online behavioural experiment to examine customers’ willingness to pay for service improvements and the impact of various framing treatments on customers’ valuations. […]

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Pre-contractual Information in Retail Energy Markets – Experimental Consumer Research – October 2018

Subsector:Consumer behaviour and protection
Published: 06 November, 2018
Document type:Report

The European Commission commissioned LE Europe, Deloitte and Ipsos to study pre-contractual information in retail energy markets. The study used desk research, stakeholder consultations, a consumer survey and a behavioural experiment to understand consumers’ decision-making, attitudes and switching behaviour, and how to improve clarity and comparability in energy prices, consumption and contractual information. The study […]

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Behavioural Study on Consumers’ Engagement in the Circular Economy – October 2018

Subsector:Regulators and government
Published: 23 October, 2018
Document type:Report

The objective of this study was to provide policy-relevant insights on consumers’ engagement in the circular economy. The study involved several research tasks including a literature review across all EU countries as well as third countries, stakeholder interviews, consumer focus groups in 4 EU countries, an online consumer survey in 12 EU countries and an […]

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Online Market Segmentation – Experimental Consumer Research and Economic Valuation – August 2018

Subsector:Consumer behaviour and protection
Published: 13 September, 2018
Document type:Report

The European Commission commissioned LE Europe, Deloitte and Ipsos to study online personalised pricing and offers and targeted advertising. The study used desk research, stakeholder consultations, mystery shopping, a consumer survey and a behavioural experiment to understand how e-commerce websites use consumers’ personal information, and consumers’ attitudes and behaviour when faced with personalisation online. The […]

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