Publications in: Behavioural Economics

Behavioural Study on the Digitalisation of the Marketing and Distance Selling of Retail Financial Services – April 2019

Subsector:Regulators and government
Published: 10 April, 2019
Document type:Report

The study looked into the impacts on consumers of practices used by providers of retail financial services when marketing and selling their products online. Moreover, it suggested ways to improve how consumers are informed when looking to obtain financial products, such as consumer credit or bank accounts, on the internet. Some of the main findings: […]

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Understanding Customer Values – Behavioural Experiment Report – March 2019

Subsector:Water and sewerage
Published: 6 March, 2019
Document type:Report | Survey

This study was undertaken for Yorkshire Water, as subcontractor to Aecom, to understand the values customers place on water service attributes as part of the 2019 price review process. London Economics conducted an online behavioural experiment to examine customers’ willingness to pay for service improvements and the impact of various framing treatments on customers’ valuations. […]

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Future Options for Managing Customer Demand for Water – March 2019

Subsector:Water and sewerage
Published: 21 March, 2019
Document type:Report

Yorkshire Water commissioned London Economics to write a paper on interventions to manage water demand with a special focus on interventions which use behavioural economics. The paper also assessed the effectiveness of temporary use bans (TUBs), commonly known as ‘hosepipe bans’, which must be introduced in times of severe droughts. A rapid evidence assessment of […]

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Pre-contractual Information in Retail Energy Markets – Experimental Consumer Research – October 2018

Subsector:Consumer behaviour and protection
Published: 06 November, 2018
Document type:Report

The European Commission commissioned LE Europe, Deloitte and Ipsos to study pre-contractual information in retail energy markets. The study used desk research, stakeholder consultations, a consumer survey and a behavioural experiment to understand consumers’ decision-making, attitudes and switching behaviour, and how to improve clarity and comparability in energy prices, consumption and contractual information. The study […]

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Behavioural Study on Consumers’ Engagement in the Circular Economy – October 2018

Subsector:Regulators and government
Published: 23 October, 2018
Document type:Report

The objective of this study was to provide policy-relevant insights on consumers’ engagement in the circular economy. The study involved several research tasks including a literature review across all EU countries as well as third countries, stakeholder interviews, consumer focus groups in 4 EU countries, an online consumer survey in 12 EU countries and an […]

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Online Market Segmentation – Experimental Consumer Research and Economic Valuation – August 2018

Subsector:Consumer behaviour and protection
Published: 13 September, 2018
Document type:Report

The European Commission commissioned LE Europe, Deloitte and Ipsos to study online personalised pricing and offers and targeted advertising. The study used desk research, stakeholder consultations, mystery shopping, a consumer survey and a behavioural experiment to understand how e-commerce websites use consumers’ personal information, and consumers’ attitudes and behaviour when faced with personalisation online. The […]

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Price and Service Transparency on Barristers’ Websites – Experimental Consumer Research – September 2018

Subsector:Consumer behaviour and protection
Published: 13 September, 2018
Document type:Report

The Bar Standards Board commissioned London Economics and YouGov to study consumer behaviour and attitudes towards barristers’ price and service transparency. The study used focus groups and a behavioural experiment to understand how consumers access, assess and act on price and service information when searching for barristers’ services. The Bar Standards Board will use the […]

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Press Release – Price and Service Transparency on Barristers’ Websites – Experimental Consumer Research – September 2018

Subsector:Consumer behaviour and protection
Published: 14 September, 2018
Document type:Report

The Bar Standards Board commissioned London Economics and YouGov to study consumer behaviour and attitudes towards barristers’ price and service transparency. The study used focus groups and a behavioural experiment to understand how consumers access, assess and act on price and service information when searching for barristers’ services. The Bar Standards Board will use the […]

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How to Double Savings Rates: A Case Study in Nudging for Good. The Behavioural Economics Guide 2018 – June 2018

Subsector:Behavioural Economics
Published: 19 June, 2018
Document type:Report

London Economics in association with our partners Genesis Analytics are please to contribute to the 2018 edition of the international Behavioural Economics Guide. We present a case study of our behavioural insights work where we introduce nudges to encourage consumers to save more.

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Reducing Roadside Litter Using Randomised Controlled Trials – June 2018

Subsector:Regulators and government
Published: 27 June, 2018
Document type:Report

London Economics produced a guide for conducting and evaluating randomised controlled trials (RCTs) for anti-littering actions on roads for the Department for Transport. The guide sets out, step-by-step, how to design, set up and implement a randomised controlled trial, as well as how to measure its success, focusing on the context of measures to reduce […]

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