Publications in: Behavioural Economics

The Value of the Met Office Public Weather Service to the General Public

Published: 05 September, 2024

London Economics were commissioned by the Met Office to estimate the value that the UK public places on the Met Office’s Public Weather Service. The value was estimated through conducting a survey of the UK general population. The overall value is explored, as well as the value of different aspects of weather forecasts. The study […]

Behavioural Insights and the CMA Google Play Case – Applying Behavioural Economics to Competition Cases

Published: 30 September, 2024

In August 2024, the UK Competition and Markets Authority rejected commitments proposed by Google to resolve concerns around the Google Play billing system for in-app purchases. The CMA’s decision is one of a growing series of rulings in high-profile competition investigations and cases that have explicitly or implicitly drawn upon behavioural economics, including a number […]

Behavioural Study on Disclosure of ADR Information to Consumers by Traders and ADR Entities – May 2024

Published: 3 May, 2024

This study for the European Commission used behavioural experiments with consumers across multiple countries to assess ways to increase awareness and uptake of Alternative Dispute Resolution (ADR) through information provision. ADR is intended to offer consumers and traders a quick and inexpensive route to resolve disagreements, and so is important for providing access to redress […]

Deposit Return Schemes for Homo-economicus | Behavioural Economics in Focus Issue 5

Published: 23 May, 2024

Deposit Return Schemes for homo-economicus The European Parliament in April this year adopted new measures to make packaging more sustainable and reduce packaging waste in the EU.[i] As part of these new rules, by 2029 Member States are required to introduce deposit return systems for plastic and metal beverage containers. The UK Government, Welsh Government, […]

Green Home Finance: Expert Analysis from a Behavioural Perspective

Published: 1 March, 2024

Green home finance presents an opportunity to support the UK Government in achieving its Net Zero Ambitions. This study by London Economics and partners Basis Social, Cambridge University and University College London explores the appetite for GHF products amongst consumers, the barriers and enablers to GHF delivery, and how behavioural science can be used to […]

Access to Cash: Costs to Consumers and SMEs of a Loss of Access to In-person Cash and Banking Services

Published: 6 February, 2024

London Economics led this study for the FCA to estimate the costs to consumers and SMEs from loss of access to cash and in-person banking services. The research explored how consumers and SMEs currently use these services and how they would behave if they lost access to these services. It identified that access to these […]

Impact of International Investment Agreements on UK Outwards Direct Investment

Published: 12 January, 2024

London Economics and Ipsos were commissioned by the Department for Business and Trade to investigate the impact of international investment agreements (IIAs) on UK outward direct investment (ODI). ODI is cross-border investment from one country into another, with the aim of establishing a lasting interest in an enterprise where the investor’s purpose is to play […]

Empirical Testing of Consumers’ Perceptions of Differences in Package and Product Version of Seemingly Identical Branded Food Products

Published: 20 July, 2023

London Economics worked with the European Commission’s Joint Research Centre to investigate how the design of food packaging affects consumers’ perceptions, beliefs about differences between products, and ability to make informed purchasing decisions. The study used data collected via an online survey and experiment to provide insights on two fronts: it informs policymakers whether, and […]

Consumer Focused Regulation in Legal Services – June 2023

Published: 15 June, 2023

London Economics was commissioned by the Legal Services Consumer Panel – an independent arm of the Legal Services Board –  to undertake research to develop a set of indicators to serve as guidance on good practice in consumer focused regulation. The Legal Services Consumer Panel is calling on legal services regulators to focus more of […]

Part and Parcel: The Economic and Social Value of Post Office – February 2023

Published: 22 February, 2023

London Economics were commissioned by Post Office to analyse the economic and social value of Post Office. Post Office generated an economic impact of £4.7 billion in 2021/22 throughout the whole of the United Kingdom, with at least £2 million of economic impact originating in every parliamentary constituency. Post Office also supported nearly 50,000 full-time […]