Publications in: Behavioural Economics

The Behavioural Tool Kit – What You Need to Know and Why Should You Care

Published: 04 May, 2022

James Suter and Tiffany Head of London Economics’ Behavioural Team explain how behavioural economics provides many powerful insights on how people behave and why, with real-world applications in the worlds of business and policy making… What is Behavioural Economics? Behavioural economics is the study of human behaviour and how our ‘behavioural biases’ and the context […]

New Year, New You, New Nudges

Published: 12 January, 2022

Only around a third of us manage to keep our new year’s resolutions[i]. As 2022 begins, Joscelyn Miller from London Economics’ Behavioural Team reflects on why we are so bad at sticking to plans and how adopting a behavioural approach can help you succeed this year…  The new year perfectly lends itself to goal setting, […]

Assessing Impact of a Flat and Variable Deposit Fee for Romanian Deposit Return Scheme – December 2021

Published: 17 December, 2021

As countries seek to reduce waste and boost recycling, many are considering Deposit Return Schemes for drinks packaging. Designs vary from fixed to variable deposits. LE’s study on the design of a Deposit Return Scheme in Romania illustrates that countries should consider carefully the design features of these schemes. The summary report can be downloaded […]

A Pandemic’s Worth of Change – June 2021

Published: 17 June, 2021

London Economics and Webloyalty reveal the top consumer trends formed during the pandemic which are here to stay and how behavioural economics can help your firm thrive post-pandemic.

Assessing the Impact of a Flat and Variable Deposit Fee for a UK Deposit Return Scheme – January 2021

Published: 27 January, 2021

London Economics was commissioned by Alupro to undertake an evaluation of a flat versus variable rate Deposit Return Scheme. The study informs the ongoing discussions regarding the design of a Deposit Return Scheme in the UK. The full report and summary report are available on the Alupro website here.

The Cost of Lies: Assessing the Human and Financial Impact of COVID-19 Related Online Misinformation on the UK – January 2021

Published: 28 January, 2021

This study looks at the impact of online disinformation about face mask wearing, COVID and the impact on the NHS and UK economy. The work was commissioned by the SumofUs.

Why Do People Purchase Electric Vehicles? – August 2020

Published: 11 August, 2020

London Economics’ Dr Charlotte Duke joins Centrica’s podcast ‘Power to the People’ exploring the behavioural economic motivations behind our decisions to purchase electric vehicles. You can listen to the podcast here.

Westminster Legal Policy Forum – Behavioural Research in Legal Services

Published: 04 March, 2020

Dr Ashwini Natraj presented LE’s behavioural research on consumer decision-making when searching for legal services at the Westminster Legal Forum on 25th February.

Feasibility Study into the Viability of Establishing a No-Interest Loans Scheme (NILS) in the UK – March 2020

Published: 11 March, 2020

London Economics has completed a feasibility study into the viability of establishing a no-interest loans scheme in the UK for HM Treasury. Based on wide stakeholder consultations, desk-based research and analysis of various datasets, this study examined various options for potential access and eligibility criteria for the scheme, how such a scheme might be structured, […]

The State of Girls’ Rights in the UK

Published: 17 January, 2020

London Economics was pleased to support Plan International in the State of Girls Rights in the UK 2019 – 2020. LE’s role was to update and the expand the local authority index which ranks local authorities in terms of the best and worst place to be a girl. You can download the report here.   […]