| Practice area: | Behavioural and experimental economics | Behavioural Economics | Business and industry | Competition | Competition & Antitrust | Competition Economics | Consumer and firm behaviour | Consumer behaviour and protection | International institutions | Methodology | NGOs and consumer advocacy | Public Policy | Regulators and government | Regulatory economics |
|---|---|
| Client: | N/A |
| Published: | March, 2010 |
| Keywords: | qualitative analysis |
Ofcom has published the report “Using experiments in consumer research” by London Economics. The work informs Ofcom about how behavioural and experimental economics can assist regulators in understanding consumer behaviour. The research implemented a controlled economic experiment which considered a number of options for improving the understanding of consumers when choosing telecommunication services funded through call charges.