Publications in: Methodology
Evaluation of the Impact and Cost-effectiveness of UKTI’s Support for Events – November 2015
| Published: | 03 November, 2015 |
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UKTI’s Events programme consists of wide range of support activities, including lectures and workshops on specific industries/markets, overseas market visits, meetings and networking opportunities with business delegations, etc. The project assessed the net financial benefit of the programme, wider qualitative benefits accruing to participating businesses, and participants’ willingness to pay for attending events. The evidence […]
Using Experiments in Consumer Research
| Published: | March, 2010 |
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Ofcom has published the report “Using experiments in consumer research” by London Economics. The work informs Ofcom about how behavioural and experimental economics can assist regulators in understanding consumer behaviour. The research implemented a controlled economic experiment which considered a number of options for improving the understanding of consumers when choosing telecommunication services funded through […]