Study on the impact of the energy label – and potential changes to it – on consumer understanding and on purchase decisions – January 2015

behavioural||0behavioural-and-experimental-economics||114consumer-and-firm-behaviour||114energy-economics||116
Sector:Behavioural | Behavioural and experimental economics | Consumer and firm behaviour | Energy economics
Client:EC DG Energy
Published: 23 January, 2015
Document type:Report 
Tagged: consumer behaviour experiments EC/EEA

This behavioural economics study for the European Commission investigates the impact of potential changes to the EU energy label on consumer understanding and purchasing decisions. The pan-European study uses an online and field experiment combined with a consumer survey and focus groups to provide insights on the performance of alternative label designs.