Publications in: Regulators and government

The Impact of Price Frames on Consumer Decision Making

Published: May, 2010

London Economics was comissioned by the Office of Fair Trading to undertake a behavioural economics study into how different price frames may impact upon consumer behaviour. The study uses experimental economics to test if consumers incur behavioural biases under five common pricing practices used by firms, including drip pricing and “3 for 2” offers. The […]

Using Experiments in Consumer Research

Published: March, 2010

Ofcom has published the report “Using experiments in consumer research” by London Economics. The work informs Ofcom about how behavioural and experimental economics can assist regulators in understanding consumer behaviour. The research implemented a controlled economic experiment which considered a number of options for improving the understanding of consumers when choosing telecommunication services funded through […]

Behavioural Economics and Experimental Economics

Published: October, 2008

This Economic Brief explains what behavioural and experimental economics are, giving examples of real world policy applications.