Using experiments in consumer research

Sector: Behavioural | Behavioural and experimental economics | Competition | Competition Economics | Competition, Regulation and Business | Consumer and firm behaviour | Consumer behaviour and protection | Methodology | Public Policy | Regulatory economics
Client: N/A
Published: March, 2010
Document type: Report 
Tagged: experiments qualitative analysis UK

Ofcom has published the report “Using experiments in consumer research” by London Economics. The work informs Ofcom about how behavioural and experimental economics can assist regulators in understanding consumer behaviour. The research implemented a controlled economic experiment which considered a number of options for improving the understanding of consumers when choosing telecommunication services funded through call charges.