Evaluation of the impact and cost-effectiveness of UKTI’s support for events – November 2015

Practice area: Methodology | Public Policy
Client: UK Trade & Investment
Published: 03 November, 2015
Keywords: qualitative analysis quantitative analysis stakeholder surveys and consultations

UKTI’s Events programme consists of wide range of support activities, including lectures and workshops on specific industries/markets, overseas market visits, meetings and networking opportunities with business delegations, etc. The project assessed the net financial benefit of the programme, wider qualitative benefits accruing to participating businesses, and participants’ willingness to pay for attending events. The evidence base consisted of an updated review of the literature on the economics of government support for exporting, consultations with event participants and event organisers, a mystery shopping exercise to explore event content, and a survey of 900 businesses (including 600 event participants). This latter survey served as the basis for the quantitative analysis of financial benefit (taking into account endogenous programme participation) and willingness to pay (choice modelling).