Tag Archives: behavioural
Comfort Taking Evidence Review
| Sector: | Behavioural Economics. | |
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| Client: | Department for Energy Security & Net Zero | |
| Published: | 11 March, 2026 |
In February 2024 London Economics was commissioned by the Department for Energy Security and Net Zero to undertake a Rapid Evidence Assessment (REA) of existing published literature on ‘comfort taking’. Comfort taking is a phenomenon that occurs following improvements to the energy efficiency of a property and corresponding energy bill savings. The resident takes advantage […]
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Design and Behavioural Research Study to Create an EU Harmonised Label for the Commercial Guarantee of Durability and an EU Harmonised Notice on the Legal Guarantee of Conformity
| Sector: | Behavioural Economics. | |
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| Client: | European Commission | |
| Published: | 18 December, 2025 |
The European Commission has published the final report on the development of an EU harmonised label for the commercial guarantee of durability and an EU harmonised notice on the legal guarantee of conformity, mandated by Directive (EU) 2024/825 on Empowering Consumers for the Green Transition. London Economics’ behavioural experts designed and implemented a behavioural experiment […]
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Online Prize Draws and Competitions Market Study, Assessment of Harm and Review of Potential Interventions – June 2025
| Sector: | Consumer markets and protection. | |
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| Client: | Department for Culture, Media and Sport | |
| Published: | 26 June, 2025 |
Link to the research To better understand the prize draws and competitions (PDC) market in the UK, the Department for Culture, Media and Sport (DCMS) commissioned London Economics to conduct some of the first comprehensive research into the sector. We examined the size and scale of the sector; possible negative consequences such as gambling harm; […]
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Le Patourel V BT Group Plc: What Does the CAT’s Judgement Mean for the Use of Behavioural Economics in Class Actions in the UK?
| Sector: | Behavioural Economics. | |
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| Client: | N/A | |
| Published: | 30 January, 2025 |
In December 2024 the UK Competition Appeal Tribunal dismissed Justin Le Patourel’s claim which centred on allegations that BT abused its dominant market position by imposing excessive and unfair pricing for Standalone Fixed Voice Services (full judgement). For the first time in the UK, behavioural economists were engaged to provide evidence related to one of […]
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A New Era of Consumer Protection Enforcement?
| Sector: | Competition & Antitrust. | |
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| Client: | N/A | |
| Published: | 21 November, 2024 |
The Digital Markets Competition and Consumer Act is expected to see a boom in consumer protection. Michael Grenfell, the CMA’s former executive director of enforcement told the Global Competition Review ‘consumer protection will become “as significant and as much a risk factor for businesses as antirust has been to date”‘. A key element of consumer […]
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Deposit Return Schemes for Homo-economicus | Behavioural Economics in Focus Issue 5
| Sector: | Behavioural Economics. | |
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| Client: | N/A | |
| Published: | 23 May, 2024 |
Deposit Return Schemes for homo-economicus The European Parliament in April this year adopted new measures to make packaging more sustainable and reduce packaging waste in the EU.[i] As part of these new rules, by 2029 Member States are required to introduce deposit return systems for plastic and metal beverage containers. The UK Government, Welsh Government, […]
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Behavioural Study on Disclosure of ADR Information to Consumers by Traders and ADR Entities – May 2024
| Sector: | Behavioural Economics. | |
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| Client: | EC DG Communication | |
| Published: | 3 May, 2024 |
This study for the European Commission used behavioural experiments with consumers across multiple countries to assess ways to increase awareness and uptake of Alternative Dispute Resolution (ADR) through information provision. ADR is intended to offer consumers and traders a quick and inexpensive route to resolve disagreements, and so is important for providing access to redress […]
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Access to Cash: Costs to Consumers and SMEs of a Loss of Access to In-person Cash and Banking Services
| Sector: | Consumer markets and protection. | |
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| Client: | Financial Conduct Authority | |
| Published: | 6 February, 2024 |
London Economics led this study for the FCA to estimate the costs to consumers and SMEs from loss of access to cash and in-person banking services. The research explored how consumers and SMEs currently use these services and how they would behave if they lost access to these services. It identified that access to these […]
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Consumer Focused Regulation in Legal Services – June 2023
| Sector: | Regulatory economics. | |
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| Client: | Legal Services Consumer Panel | |
| Published: | 15 June, 2023 |
London Economics was commissioned by the Legal Services Consumer Panel – an independent arm of the Legal Services Board – to undertake research to develop a set of indicators to serve as guidance on good practice in consumer focused regulation. The Legal Services Consumer Panel is calling on legal services regulators to focus more of […]
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Part and Parcel: The Economic and Social Value of Post Office – February 2023
| Sector: | Regulatory economics. | |
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| Client: | Post Office | |
| Published: | 22 February, 2023 |
London Economics were commissioned by Post Office to analyse the economic and social value of Post Office. Post Office generated an economic impact of £4.7 billion in 2021/22 throughout the whole of the United Kingdom, with at least £2 million of economic impact originating in every parliamentary constituency. Post Office also supported nearly 50,000 full-time […]
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Using Behavioural Insights for Water Demand | Behavioural Economics in Focus Issue 3
| Sector: | Regulatory economics. | |
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| Client: | N/A | |
| Published: | 23rd August, 2022 |
Hosepipe bans across England and Wales: time to turn to behavioural insights for managing water use With England’s water reservoirs at a 25-year low and hosepipe bans being introduced by the majority of water companies, Dr Charlotte Duke and James Suter consider the evidence on the effectiveness of hosepipe bans and recommend harnessing the power […]
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The Behavioural Tool Kit – What You Need to Know and Why Should You Care
| Sector: | Behavioural Economics. | |
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| Client: | N/A | |
| Published: | 04 May, 2022 |
James Suter and Tiffany Head of London Economics’ Behavioural Team explain how behavioural economics provides many powerful insights on how people behave and why, with real-world applications in the worlds of business and policy making… What is Behavioural Economics? Behavioural economics is the study of human behaviour and how our ‘behavioural biases’ and the context […]
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New Year, New You, New Nudges
| Sector: | Behavioural Economics. | |
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| Client: | N/A | |
| Published: | 12 January, 2022 |
Only around a third of us manage to keep our new year’s resolutions[i]. As 2022 begins, Joscelyn Miller from London Economics’ Behavioural Team reflects on why we are so bad at sticking to plans and how adopting a behavioural approach can help you succeed this year… The new year perfectly lends itself to goal setting, […]
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A Pandemic’s Worth of Change – June 2021
| Sector: | Data & technology. | |
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| Client: | Webloyalty | |
| Published: | 17 June, 2021 |
London Economics and Webloyalty reveal the top consumer trends formed during the pandemic which are here to stay and how behavioural economics can help your firm thrive post-pandemic.
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Presentation of LE-Europe’s Behavioural Study on the Digitalisation of the Marketing and Distance Selling of Retail Financial Services
| Sector: | Behavioural Economics. | |
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| Client: | European Commission | |
| Published: | 18 June, 2019 |
Divisional Director James Suter presented LE-Europe’s behavioural study on the digitalisation of the marketing and distance selling of retail financial services at the joint CEPS-ECRI/European Commission conference on protecting consumers taking credit in the digital era, in Brussels on 18th June 2019. This study examines the impacts on consumers of practices used by providers of […]