Publications in: Consumer and firm behaviour

Using Behavioural Experiments to Identify Consumer Problems in Markets: Partitioned Pricing Practices

Subsector:Regulators and government
Published: January, 2014
Document type:Presentation

This presentation at the OFT’s Economic Seminar series, considers how behavioural experiments can be used to identify problems consumers can have in markets and details an experiment completed for the OFT on partitioned pricing, the practice of splitting prices into parts. The study identifies that these pricing practices can reduce consumer welfare and lead to […]

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Voluntary Food Labelling Schemes Study

Subsector:Regulators and government
Published: January, 2014
Document type:Report

This market study for the European Commission included a pan-European behavioural experiment to test consumer willingness to pay for products associated with voluntary food labelling schemes. The study also included a web sweep of voluntary food labelling scheme in Europe, a consumer survey and assessment of schemes performance with the requirements of the 2010 Commission […]

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Using Behavioural Experiments to Inform Consumer Policy in Financial Markets

Subsector:Regulators and government
Published: December, 2013
Document type:Presentation

A presentation at the Behavioural Finance Working Group conference, practitioners session on behavioural economics applied to finance markets. This presentation looks at applied policy examples of behavioural experiments relevant to consumer decision making in regard to financial products.

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Using Behavioural and Experimental Economics to Understand Consumer Behaviour

Subsector:Regulators and government
Published: August, 2013
Document type:Presentation

Presentation at Copenhagen Summer University, Executive Course in Behavioural Economics and Psychology of Choice 12th – 16th August 2013 This session at the University of Copenhagen provided applied examples of behavioural experiments that have been used to inform policy development. It covers pricing practices, consumer switching and consumer understanding of contracts. The session also explored […]

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Partitioned Pricing Research: A Behavioural Experiment

Subsector:Regulators and government
Published: August, 2013
Document type:Report

London Economics was commissioned by the Office of Fair Trading to undertake a behavioural economics study into how partitioned pricing, which is the practice of splitting the price of a good or service into multiple components, affects consumer decision making. The study builds upon earlier research by London Economics for the OFT on the impact […]

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Research on EU Product Labelling

Subsector:Public Policy
Published: December, 2012
Document type:Report

This study by London Economics, Ipsos MORI and AEA investigated the possibility of creating a product label which provides consumers with information about the environmental lifecycle performance of products (televisions, washing machines and light bulbs). The information may be added to the current EU Energy Efficiency label. Pan-European behavioural experiments  were used in conjunction with […]

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Behavioural Biases and Consumer Detriment

Subsector:Regulators and government
Published: May, 2012
Document type:Presentation

International Conference on Financial Services, Hamburg, 10th May 2012

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The Impact of Competition Interventions on Compliance and Deterrence – A Controlled Economic Experiment

Subsector:Regulators and government
Published: April, 2012
Document type:Presentation

A study by London Economics for the UK Office of Fair Trading Presentation at the University of Amsterdam, Centre for Law and Economics, Behavioural Competition and Regulation, April 19, 2012.

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Consumer Information on Broadband Speed and Net Neutrality Experiment

Subsector:Telecom and media
Published: November, 2011
Document type:Report

Ofcom has published the report by London Economics “Consumer information on Broadband Net Neutrality”. This study uses an economic experiment and behavioural economics to test the impact on consumers’ internet package choice of how information about packages is presented. Participants in the experiment were faced with different information frames, including the use of colour coding […]

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