Publications in: Consumer and firm behaviour

Impact of EU Ban on Higher Nicotine E-Cigarettes on Tobacco Smoking

Subsector:Public Policy
Published: 25 February, 2014
Document type:

The proposed ban compromises e-cigarettes’ role in supporting smoke cessation and is forecast to lead to 210,000 fewer successful quitters each year across the EU. E-cigarettes’ role in smoke reduction is also affected and a 0.8% increase in tobacco smoking or the equivalent of an extra 9.6 million cigarettes being smoked each day across the […]

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Voluntary Food Labelling Schemes Study

Subsector:Consumer protection
Published: January, 2014
Document type:Report

This market study for the European Commission included a pan-European behavioural experiment to test consumer willingness to pay for products associated with voluntary food labelling schemes. The study also included a web sweep of voluntary food labelling scheme in Europe, a consumer survey and assessment of schemes performance with the requirements of the 2010 Commission […]

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Using Behavioural Experiments to Identify Consumer Problems in Markets: Partitioned Pricing Practices

Subsector:Consumer and firm behaviour
Published: January, 2014
Document type:Presentation

This presentation at the OFT’s Economic Seminar series, considers how behavioural experiments can be used to identify problems consumers can have in markets and details an experiment completed for the OFT on partitioned pricing, the practice of splitting prices into parts. The study identifies that these pricing practices can reduce consumer welfare and lead to […]

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Using Behavioural and Experimental Economics to Understand Consumer Behaviour

Subsector:Consumer and firm behaviour
Published: August, 2013
Document type:Presentation

Presentation at Copenhagen Summer University, Executive Course in Behavioural Economics and Psychology of Choice 12th – 16th August 2013 This session at the University of Copenhagen provided applied examples of behavioural experiments that have been used to inform policy development. It covers pricing practices, consumer switching and consumer understanding of contracts. The session also explored […]

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Partitioned Pricing Research: A Behavioural Experiment

Subsector:Public Policy
Published: August, 2013
Document type:Report

London Economics was commissioned by the Office of Fair Trading to undertake a behavioural economics study into how partitioned pricing, which is the practice of splitting the price of a good or service into multiple components, affects consumer decision making. The study builds upon earlier research by London Economics for the OFT on the impact […]

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The Impact of Competition Interventions on Compliance and Deterrence – A Controlled Economic Experiment

Subsector:Consumer and firm behaviour
Published: April, 2012
Document type:Presentation

A study by London Economics for the UK Office of Fair Trading Presentation at the University of Amsterdam, Centre for Law and Economics, Behavioural Competition and Regulation, April 19, 2012.

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Consumer Information on Broadband Speed and Net Neutrality Experiment

Subsector:Regulatory economics
Published: November, 2011
Document type:Report

Ofcom has published the report by London Economics “Consumer information on Broadband Net Neutrality”. This study uses an economic experiment and behavioural economics to test the impact on consumers’ internet package choice of how information about packages is presented. Participants in the experiment were faced with different information frames, including the use of colour coding […]

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Review of Company Surveys of Consumer Willingness to Pay to Reduce the Impacts of Transmission Infrastructure on Visual Amenity

Subsector:Regulatory economics
Published: October, 2011
Document type:Report

In the context of potential measures to reduce the visual amenity impacts of existing transmission infrastructure, this London Economics study for Ofgem provides a critical review of willingness to pay evidence provided to Ofgem by the transmission operators. The first step of the review involved determining a current best practice model for WTP studies assessing […]

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Consumer Behavioural Biases in Competition

Subsector:Consumer and firm behaviour
Published: May, 2011
Document type:Presentation

Office of Fair Trading, May 4, 2011.

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