Publications in: Behavioural and experimental economics

Consumer Switching Experimental Economics Research

Published: September, 2010

This study completed for Ofcom reports the results of an economic experiment that investigates different features of switching processes for consumers in the market for communication services. The economic experiment tests the impact of two main forms of switching process, Gaining Provider Led Processes (GPLPs) and Losing Provider Led Processes (LPLPs) on a set of […]

The Impact of Price Frames on Consumer Decision Making

Published: May, 2010

London Economics was comissioned by the Office of Fair Trading to undertake a behavioural economics study into how different price frames may impact upon consumer behaviour. The study uses experimental economics to test if consumers incur behavioural biases under five common pricing practices used by firms, including drip pricing and “3 for 2” offers. The […]

Using Experiments in Consumer Research

Published: March, 2010

Ofcom has published the report “Using experiments in consumer research” by London Economics. The work informs Ofcom about how behavioural and experimental economics can assist regulators in understanding consumer behaviour. The research implemented a controlled economic experiment which considered a number of options for improving the understanding of consumers when choosing telecommunication services funded through […]

Road Testing of Consumer Remedies

Published: July, 2009

Office of Fair Trading, London, July 9, 2009.

Behavioural Economics and Experimental Economics

Published: October, 2008

This Economic Brief explains what behavioural and experimental economics are, giving examples of real world policy applications.

An Experimental Test of Design Alternatives for the British 3G / UMTS Auction

Published: January, 2002

In spring 2000, the British government auctioned off licences for Third Generation mobile telecommunications services. In the preparation of the auction, two designs involving each a hybrid of an English and a sealed-bid auction were suggested by the government: a discriminatory and a uniform price variant. We report an experiment on these two designs, and […]