Publications in: Business and industry

Behavioural Economics and the Impact of Price Frames on Consumer Decision Making

Subsector:Regulators and government
Published: November, 2010
Document type:Presentation

European Commission conference on Behavioural Economics, November 22, 2010.

Read more

The Impact of Price Frames on Consumer Decision Making

Subsector:Regulators and government
Published: May, 2010
Document type:Report

London Economics was comissioned by the Office of Fair Trading to undertake a behavioural economics study into how different price frames may impact upon consumer behaviour. The study uses experimental economics to test if consumers incur behavioural biases under five common pricing practices used by firms, including drip pricing and “3 for 2” offers. The […]

Read more

Using Experiments in Consumer Research

Subsector:Regulatory economics
Published: March, 2010
Document type:Report

Ofcom has published the report “Using experiments in consumer research” by London Economics. The work informs Ofcom about how behavioural and experimental economics can assist regulators in understanding consumer behaviour. The research implemented a controlled economic experiment which considered a number of options for improving the understanding of consumers when choosing telecommunication services funded through […]

Read more

Behavioural Economics and Experimental Economics

Subsector:Regulators and government
Published: October, 2008
Document type:LE publication (working papers and economic briefs)

This Economic Brief explains what behavioural and experimental economics are, giving examples of real world policy applications.

Read more