|Sector:||Behavioural and experimental economics | Behavioural Economics | Consumer and firm behaviour | Consumer protection | International institutions | NGOs and consumer advocacy | Regulators and government|
|Client:||EC DG SANCO|
|Tagged:||EC/EEA quantitative analysis|
This market study for the European Commission included a pan-European behavioural experiment to test consumer willingness to pay for products associated with voluntary food labelling schemes. The study also included a web sweep of voluntary food labelling scheme in Europe, a consumer survey and assessment of schemes performance with the requirements of the 2010 Commission guidelines for voluntary certification schemes for agricultural products and foodstuffs.