Using Behavioural Economics: Practical Examples – Behavioural economics and psychological choices – August 2015

Sector: Behavioural and experimental economics | Business and industry | Consumer and firm behaviour | International institutions | NGOs and consumer advocacy | Regulators and government
Published: August, 2015
Document type: Presentation 
Tagged: consumer behaviour EC/EEA UK

Presented at a practitioners’ summer workshop this presentation explores how behavioural economics is being used in policy-making and understanding of consumer behaviour in markets. Explains what behavioural experiments are and provides examples of how behavioural studies conducted by London Economics have been used to inform policy making. The presentation then provides guidance on what to consider when commissioning and running behavioural studies.