Understanding consumer vulnerability in the EU’s key markets – February 2016

Sector: Consumer and firm behaviour | Consumer behaviour and protection | Consumer Finance | Energy economics | Justice and Legal Affairs
Client: European Commission
Published: 23 February, 2016
Document type: Report 
Tagged: behavioural and experimental EC/EEA UK

This study for the European Commission provides a new definition of vulnerable consumers, a new methodology for measuring consumer vulnerability and new insights into the actual patterns of consumer vulnerability. The large scale study employed stakeholder consultations, consumer surveys, focus groups and behavioural experiments across the EU28 plus Iceland and Norway.