Understanding consumer vulnerability in the EU’s key markets – February 2016

Practice area: Behavioural and experimental economics | Behavioural Economics | Business and industry | Consumer and firm behaviour | Consumer behaviour and protection | Consumer Finance | Energy economics | International institutions | Justice and Legal Affairs | NGOs and consumer advocacy | Regulators and government
Client: European Commission
Published: 23 February, 2016

This study for the European Commission provides a new definition of vulnerable consumers, a new methodology for measuring consumer vulnerability and new insights into the actual patterns of consumer vulnerability. The large scale study employed stakeholder consultations, consumer surveys, focus groups and behavioural experiments across the EU28 plus Iceland and Norway.