Study on the impact of the energy label – and potential changes to it – on consumer understanding and on purchase decisions – January 2015

Sector: Behavioural and experimental economics | Behavioural Economics | Consumer and firm behaviour | Consumer behaviour and protection | Energy economics | International institutions | NGOs and consumer advocacy | Regulators and government
Client: EC DG Energy
Published: 23 January, 2015
Document type: Report 
Tagged: consumer behaviour EC/EEA experiments

This behavioural economics study for the European Commission investigates the impact of potential changes to the EU energy label on consumer understanding and purchasing decisions. The pan-European study uses an online and field experiment combined with a consumer survey and focus groups to provide insights on the performance of alternative label designs.