Research on EU Product Labelling

Sector: Behavioural | Behavioural and experimental economics | Consumer behaviour and protection | Public Policy
Client: N/A
Published: December, 2012
Document type: Report 
Tagged: ex-ante evaluation experiments qualitative analysis quantitative analysis EC/EEA

This study by London Economics, Ipsos MORI and AEA investigated the possibility of creating a product label which provides consumers with information about the environmental lifecycle performance of products (televisions, washing machines and light bulbs). The information may be added to the current EU Energy Efficiency label. Pan-European behavioural experiments  were used in conjunction with focus groups and surveys to assess consumers understanding, purchasing behaviour and willingness-to- pay when products are affixed with alternative labels.