Price and service transparency on barristers’ websites – Experimental Consumer Research – September 2018

Practice area: Behavioural and experimental economics | Behavioural Economics | Consumer and firm behaviour | Consumer behaviour and protection | Public Policy
Client: The Bar Standards Board
Published: 13 September, 2018
Keywords: qualitative analysis quantitative analysis

The Bar Standards Board commissioned London Economics and YouGov to study consumer behaviour and attitudes towards barristers’ price and service transparency. The study used focus groups and a behavioural experiment to understand how consumers access, assess and act on price and service information when searching for barristers’ services. The Bar Standards Board will use the study to inform its response to the Competition and Markets Authority’s recommendations.