Presentation of LE-Europe’s behavioural study on the digitalisation of the marketing and distance selling of retail financial services

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Practice area: Behavioural Economics | Consumer and firm behaviour
Client: European Commission
Published: 18 June, 2019
Keywords: behavioural consumer digitalisation impact presentation

Divisional Director James Suter presented LE-Europe’s behavioural study on the digitalisation of the marketing and distance selling of retail financial services at the joint CEPS-ECRI/European Commission conference on protecting consumers taking credit in the digital era, in Brussels on 18th June 2019. This study examines the impacts on consumers of practices used by providers of retail financial services when marketing and selling their products online and suggests ways to improve how consumers are informed when they look to obtain financial products on the internet.

The study can be accessed here.