|Practice area:||Behavioural and experimental economics | Behavioural Economics | Consumer and firm behaviour | Consumer behaviour and protection | Consumer markets and protection | Data & technology|
|Client:||EC DG Justice and Consumers|
|Published:||13 September, 2018|
|Keywords:||qualitative analysis quantitative analysis|
The European Commission commissioned LE Europe, Deloitte and Ipsos to study online personalised pricing and offers and targeted advertising. The study used desk research, stakeholder consultations, mystery shopping, a consumer survey and a behavioural experiment to understand how e-commerce websites use consumers’ personal information, and consumers’ attitudes and behaviour when faced with personalisation online. The study found evidence that e-commerce websites use consumers’ information to personalise offers, and that consumers may be more likely to buy personalised products when e-commerce websites target both advertising and offers to them.