|Practice area:||Behavioural and experimental economics | Behavioural Economics | Business and industry | Consumer and firm behaviour | Consumer behaviour and protection | Consumer markets and protection | Energy | Energy economics | International institutions | NGOs and consumer advocacy | Regulators and government | Regulatory economics|
|Published:||14 November, 2016|
This paper for Sustainability First explores how different research approaches for engaging individual consumers can help uncover long-term public interest in complex areas. The paper covers both quantitative and qualitative methods, and includes behavioural experiments to test consumer responses to alternative interventions. The paper is of use to public interest advocates and energy and water companies to help inform discussions about consumer research.