behavioural-and-experimental-economics||114behavioural||0applying-behavioural-economics-business-industry||114consumer-and-firm-behaviour||114consumer-behaviour||28applying-behavioural-economics-international-institutions||114behavioural-economics-ngos-consumer-advocacy||114post||57applying-behavioural-economics-regulators-government||114

Practice area:	Behavioural and experimental economics | Behavioural Economics | Business and industry | Consumer and firm behaviour | Consumer behaviour | International institutions | NGOs and consumer advocacy | Post | Regulators and government
Client:	Keep Me Posted campaign
Published:	03 February, 2015
Keywords:	quantitative analysis

This study for the Keep Me Posted Campaign implemented a behavioural experiment and consumer survey in order to analyse consumers’ behaviour and perceptions when they receive transactional mail either by post or electronically.