Managing money online – working as well as we think? – February 2015

Practice area: Behavioural and experimental economics | Behavioural Economics | Business and industry | Consumer and firm behaviour | Consumer behaviour | International institutions | NGOs and consumer advocacy | Post | Regulators and government
Client: Keep Me Posted campaign
Published: 03 February, 2015
Keywords: quantitative analysis

This study for the Keep Me Posted Campaign implemented a behavioural experiment and consumer survey in order to analyse consumers’ behaviour and perceptions when they receive transactional mail either by post or electronically.