|Sector:||Behavioural and experimental economics | Consumer and firm behaviour | Consumer behaviour | Post|
|Client:||Keep Me Posted campaign|
|Published:||03 February, 2015|
|Tagged:||consumer behaviour experiments quantitative analysis UK|
This study for the Keep Me Posted Campaign implemented a behavioural experiment and consumer survey in order to analyse consumers’ behaviour and perceptions when they receive transactional mail either by post or electronically.