Managing money online – working as well as we think? – February 2015

behavioural-and-experimental-economics||114consumer-and-firm-behaviour||114consumer-behaviour||28post||57
Sector: Behavioural and experimental economics | Consumer and firm behaviour | Consumer behaviour | Post
Client: Keep Me Posted campaign
Published: 03 February, 2015
Document type: Report 
Tagged: consumer behaviour experiments quantitative analysis UK

This study for the Keep Me Posted Campaign implemented a behavioural experiment and consumer survey in order to analyse consumers’ behaviour and perceptions when they receive transactional mail either by post or electronically.