Managing money online – working as well as we think? – February 2015

behavioural||0behavioural-and-experimental-economics||114applying-behavioural-economics-business-industry||114consumer-and-firm-behaviour||114consumer-behaviour||28applying-behavioural-economics-international-institutions||114behavioural-economics-ngos-consumer-advocacy||114post||57applying-behavioural-economics-regulators-government||114
Sector: Behavioural | Behavioural and experimental economics | Business and industry | Consumer and firm behaviour | Consumer behaviour | International institutions | NGOs and consumer advocacy | Post | Regulators and government
Client: Keep Me Posted campaign
Published: 03 February, 2015
Document type: Report 
Tagged: consumer behaviour experiments quantitative analysis UK

This study for the Keep Me Posted Campaign implemented a behavioural experiment and consumer survey in order to analyse consumers’ behaviour and perceptions when they receive transactional mail either by post or electronically.