|Practice area:||Business analytics | Consumer and firm behaviour | Public Policy|
|Client:||Electronic Cigarettes Ltd|
|Published:||25 February, 2014|
|Keywords:||analysis of economic developments ex-ante evaluation forecasting impact assessment market studies modelling quantitative analysis|
The proposed ban compromises e-cigarettes’ role in supporting smoke cessation and is forecast to lead to 210,000 fewer successful quitters each year across the EU. E-cigarettes’ role in smoke reduction is also affected and a 0.8% increase in tobacco smoking or the equivalent of an extra 9.6 million cigarettes being smoked each day across the EU is predicted.