Impact of EU Ban on Higher Nicotine E-Cigarettes on Tobacco Smoking

Practice area: Business analytics | Consumer and firm behaviour | Public Policy
Client: Electronic Cigarettes Ltd
Published: 25 February, 2014
Keywords: analysis of economic developments ex-ante evaluation forecasting impact assessment market studies modelling quantitative analysis

The proposed ban compromises e-cigarettes’ role in supporting smoke cessation and is forecast to lead to 210,000 fewer successful quitters each year across the EU. E-cigarettes’ role in smoke reduction is also affected and a 0.8% increase in tobacco smoking or the equivalent of an extra 9.6 million cigarettes being smoked each day across the EU is predicted.