General Insurance add-ons: Experimental consumer research report

Sector: Behavioural and experimental economics | Behavioural Economics | Business and industry | Consumer and firm behaviour | Consumer behaviour and protection | International institutions | NGOs and consumer advocacy | Regulators and government
Client: Financial Conduct Authority
Published: 13 March, 2014
Document type: Report 
Tagged: EC/EEA experiments quantitative analysis UK

Behavioural experiment by London Economics which formed part of the FCA’s Add-on Insurance Market Study. The experiment with 1,500 UK residents tested for common patterns of consumer behaviour that arise due to add-on insurance mechanisms and assessed how insurance add-ons may lead to poor outcomes for consumers in these markets.