Consumer behaviour research for legal services – December 2017

Practice area: Behavioural and experimental economics | Behavioural Economics | Consumer and firm behaviour | Consumer behaviour and protection | International institutions | Justice and Legal Affairs | NGOs and consumer advocacy | Public Policy | Regulators and government
Client: The Law Society
Published: 6 December, 2017
Keywords: qualitative analysis quantitative analysis

The Law Society commissioned London Economics to undertake behavioural economic research into how consumers search for legal services. The study used a behavioural experiment, focus groups and depth interviews to investigate how consumers access, assess and act on information. The research helped the Law Society to better understand the most useful information that solicitors can provide to consumers, as part of the Law Society’s response to the Solicitors Regulation Authority consultation Looking to the Future: better information, more choice.