Competition-promoting consumer behaviour

Practice area: Behavioural Economics | Competition & Antitrust | Competition Economics | Consumer and firm behaviour | Consumer behaviour | Consumer behaviour and protection | Market studies | Public Policy
Client: N/A
Published: March, 2011
Keywords: quantitative analysis stakeholder surveys and consultations

The Danish Competition and Consumer Authority (DCCA) has published two reports analysing the interactions between consumer behaviour and competition in retail markets; one of which was written by London Economics. The study undertaken by London Economics analyses consumer behaviour during the purchasing processes and is based on a survey of 6,000 Danish consumers. The study focuses on consumer behaviour in six sectors: banking, pensions, groceries, consumer electronics, real estate agents and auto repair. Based on the survey results, the report assesses the extent to which consumers are active in these sectors and as a result exert competitive pressures on businesses.

The second report published is written by the DCCA and builds on the results of London Economics’ research and other consumer research undertaken as part of DCCA’s analysis of “competition-promoting consumer behaviour”.