Behavioral Economics Guide 2017

Practice area: Behavioural and experimental economics | Behavioural Economics | Business and industry | Consumer and firm behaviour | Consumer markets and protection | International institutions | NGOs and consumer advocacy | Regulators and government
Published: 26 June, 2017

London Economics is happy to announce that we are a corporate sponsor and contributor to the Behavioral Economics Guide 2017, which this year has a forward from Cass R. Sunstein of Harvard University. First released in 2014, this now yearly publication provides an introduction to the field, developments in the behavioural sciences, insights from practitioners, and general resources such as postgraduate programs and scholarly journals. Our chapter, “Choice Architecture in Retail Finance: An Applied Perspective” outlines the work of London Economics in applying behavioural economics to study consumer-decision making in the domain of retail finance. We provide an overview of two key behavioural experiments we have conducted in this area: testing the impact of price frames for the Office of Fair Trading (OFT), and testing the impact on consumers of sales practices in the market for add-on general insurance, for the United Kingdom Financial Conduct Authority (FCA). Our chapter can be found on page 74 (88 of pdf).