Applying behavioural economics for NGOs and consumer advocacy

shutterstock/Jose AS Reyes
Our Behavioural Economics team helps decision makers at NGOs and consumer advocacy groups to understand consumer and firm behaviour using the latest insights from behavioural science. We design and implement innovative behavioural experiments and randomised controlled trials (RCTs) to robustly analyse the effects of current market practices, test the effectiveness of behavioural ‘nudges’ and develop remedies for consumer decision-making. Our behavioural economics toolkit is applicable across a wide set of topics and sectors. Our team members have rigorous academic training in behavioural science and multiple members have over 10 years of experience delivering behavioural analysis and interventions. Thus, as long as your problem involves human decision-making, our experts can help you understand and solve it.
Our behavioural economics team works closely with our Public Policy team, click here to see more.

Have a problem or objective you think could be tackled using behavioural economics? Get in touch and discuss it with us.

Contact: Dr Charlotte Duke, +44 (0) 20 3701 7705,

Our products and services

We apply behavioural economics to solve the most diverse challenges by using a wide toolkit of methods:

    • Primary data collection using representative surveys and behavioural experiments
    • Analysis of existing research and data
    • Desk based review including literature reviews
    • Stakeholder consultations
    • Qualitative research including depth-interviews and focus groups

Understanding the effects of behavioural biases

We examine how behavioural biases impact on decision-making and market outcomes including potential consumer detriment

Competition analysis incorporating behavioural analysis

We analyse how behavioural biases affect competition in markets

Impacts of framing and pricing strategies on consumer behaviour

We assess the impacts of commercial practices on purchasing behaviour and consumer choice

Behavioural experiments and RCTs

We road test policy changes using innovative, cutting-edge behavioural experiments and randomised controlled trials and derive robust recommendations for policy makers

Consumer and firm willingness-to-pay

We use the latest techniques to estimate consumer and firm willingness to pay for goods and services

Analysis of behavioural biases of firms

We analyse how biased firm behaviours affect market outcomes and competition