Publications in: Consumer behaviour

Understanding Customer Values – Behavioural Experiment Report – March 2019

Subsector:Water and sewerage
Published:6 March, 2019
Document type:Report | Survey

This study was undertaken for Yorkshire Water, as subcontractor to Aecom, to understand the values customers place on water service attributes as part of the 2019 price review process. London Economics conducted an online behavioural experiment to examine customers’ willingness to pay for service improvements and the impact of various framing treatments on customers’ valuations. […]

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Using Behavioural Science to Drive Behaviour Change in Reducing Risks of STIs – March 2018

Subsector:Social care - health interface
Published:9 March, 2018
Document type:Conference Presentation | Presentation

Dr Annette Cerulli-Harms spoke at the Public Policy Exchange conference on Student Sexual Health and Well Being on March 8th 2018 about how behavioural economics can be used to change the way we speak about sexual health. Annette explained the relevance of behavioural economics and cognitive biases in the area of public health including sexual […]

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Study on Consumers’ Decision-making in Insurance Services: A Behavioural Economics Perspective – November 2017

Subsector:NGOs and consumer advocacy
Published:7 November, 2017
Document type:

This study focused on consumers’ decision-making in the non-life insurance market when purchasing domestically and cross-border. It tested ways to help consumers make better decisions using a behavioural experiment, collected complementary data on the supply side of the market, and examined potential savings consumers could make.

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Consumer Vulnerability Across Key Markets in the EU: Animated Infographic – November 2016

Subsector:Consumer behaviour
Published:21 November, 2016
Document type:Presentation

Following the publication of London Economics’ study into consumer vulnerability across the EU for DG Justice and Consumers, the European Commission has released an animated infographic which presents the key findings of the study, including the varying impact of vulnerability drivers across key markets.

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Consumer Testing Study of the Possible New Format and Content for Retail Disclosures of Packaged Retail and Insurance-based Investment Products – November 2015

Subsector:Finance
Published:13 November, 2015
Document type:Report

The European Commission commissioned London Economics and Ipsos to undertake consumer testing of various ways of presenting information relating to Packaged Retail and Insurance‐based Investment Products (PRIIPs). The motivation for the study was to assess which particular format of Key Information Documents would best help consumers compare and select products for their investment needs. The […]

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Managing Money Online – Working As Well As We Think? – February 2015

Subsector:Regulators and government
Published:03 February, 2015
Document type:Report

This study for the Keep Me Posted Campaign implemented a behavioural experiment and consumer survey in order to analyse consumers’ behaviour and perceptions when they receive transactional mail either by post or electronically.

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Behavioural Economics in Retail Financial Services: Training Workshop, 30th September 2014, Central London

Subsector:Public Policy
Published:19 August, 2014
Document type:

The London Economics’ Behavioural and Financial Services teams will provide a training workshop on the application of behavioural economics to retail finance. The course will address: The underlying principles of behavioural economics; Regulators’ understanding and use of behavioural economics; How behavioural economics is applied in retail financial services ; and, how to design, apply and […]

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Financial Conduct Authority Practical Use of Behavioural Experiments in Financial Regulation – March 2014

Subsector:Regulators and government
Published:25 March, 2014
Document type:

The Financial Conduct Authority finds that behavioural experiments have an important role to play in financial regulation, and often provide insights into the ways markets work that may not be possible otherwise. Download the paper on the practical application of behavioural experiments in financial regulation jointly authored by London Economics and the FCA.

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Consumer Information on Broadband Speed and Net Neutrality Experiment

Subsector:Telecom and media
Published: November, 2011
Document type:Report

Ofcom has published the report by London Economics “Consumer information on Broadband Net Neutrality”. This study uses an economic experiment and behavioural economics to test the impact on consumers’ internet package choice of how information about packages is presented. Participants in the experiment were faced with different information frames, including the use of colour coding […]

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Digital Radio Switchover: Willingness to Pay and Consumer Behaviour Research

Subsector:Telecom and media
Published: April, 2011
Document type:Report

The Department for Culture, Media and Sport has published the report Digital Radio Switchover: Willingness to Pay and Consumer Behaviour Research by London Economics in association with YouGov. The study assesses consumers’ willingness to pay for the various attributes of digital radio through a choice experiment, and examines consumers’ attitudes towards radio and the costs […]

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