Publications in: Consumer and firm behaviour

Financial Conduct Authority Practical Use of Behavioural Experiments in Financial Regulation – March 2014

Published:25 March, 2014

The Financial Conduct Authority finds that behavioural experiments have an important role to play in financial regulation, and often provide insights into the ways markets work that may not be possible otherwise. Download the paper on the practical application of behavioural experiments in financial regulation jointly authored by London Economics and the FCA.

Impact of EU Ban on Higher Nicotine E-Cigarettes on Tobacco Smoking

Published:25 February, 2014

The proposed ban compromises e-cigarettes’ role in supporting smoke cessation and is forecast to lead to 210,000 fewer successful quitters each year across the EU. E-cigarettes’ role in smoke reduction is also affected and a 0.8% increase in tobacco smoking or the equivalent of an extra 9.6 million cigarettes being smoked each day across the […]

Using Behavioural Experiments to Identify Consumer Problems in Markets: Partitioned Pricing Practices

Published: January, 2014

This presentation at the OFT’s Economic Seminar series, considers how behavioural experiments can be used to identify problems consumers can have in markets and details an experiment completed for the OFT on partitioned pricing, the practice of splitting prices into parts. The study identifies that these pricing practices can reduce consumer welfare and lead to […]

Voluntary Food Labelling Schemes Study

Published: January, 2014

This market study for the European Commission included a pan-European behavioural experiment to test consumer willingness to pay for products associated with voluntary food labelling schemes. The study also included a web sweep of voluntary food labelling scheme in Europe, a consumer survey and assessment of schemes performance with the requirements of the 2010 Commission […]

Using Behavioural Experiments to Inform Consumer Policy in Financial Markets

Published: December, 2013

A presentation at the Behavioural Finance Working Group conference, practitioners session on behavioural economics applied to finance markets. This presentation looks at applied policy examples of behavioural experiments relevant to consumer decision making in regard to financial products.

Partitioned Pricing Research: A Behavioural Experiment

Published: August, 2013

London Economics was commissioned by the Office of Fair Trading to undertake a behavioural economics study into how partitioned pricing, which is the practice of splitting the price of a good or service into multiple components, affects consumer decision making. The study builds upon earlier research by London Economics for the OFT on the impact […]

Using Behavioural and Experimental Economics to Understand Consumer Behaviour

Published: August, 2013

Presentation at Copenhagen Summer University, Executive Course in Behavioural Economics and Psychology of Choice 12th – 16th August 2013 This session at the University of Copenhagen provided applied examples of behavioural experiments that have been used to inform policy development. It covers pricing practices, consumer switching and consumer understanding of contracts. The session also explored […]

Research on EU Product Labelling

Published: December, 2012

This study by London Economics, Ipsos MORI and AEA investigated the possibility of creating a product label which provides consumers with information about the environmental lifecycle performance of products (televisions, washing machines and light bulbs). The information may be added to the current EU Energy Efficiency label. Pan-European behavioural experiments  were used in conjunction with […]

Behavioural Biases and Consumer Detriment

Published: May, 2012

International Conference on Financial Services, Hamburg, 10th May 2012

The Impact of Competition Interventions on Compliance and Deterrence – A Controlled Economic Experiment

Published: April, 2012

A study by London Economics for the UK Office of Fair Trading Presentation at the University of Amsterdam, Centre for Law and Economics, Behavioural Competition and Regulation, April 19, 2012.