Publications in: Behavioural Economics

Using Behavioural and Experimental Economics to Understand Consumer Behaviour

Published: August, 2013

Presentation at Copenhagen Summer University, Executive Course in Behavioural Economics and Psychology of Choice 12th – 16th August 2013 This session at the University of Copenhagen provided applied examples of behavioural experiments that have been used to inform policy development. It covers pricing practices, consumer switching and consumer understanding of contracts. The session also explored […]

Partitioned Pricing Research: A Behavioural Experiment

Published: August, 2013

London Economics was commissioned by the Office of Fair Trading to undertake a behavioural economics study into how partitioned pricing, which is the practice of splitting the price of a good or service into multiple components, affects consumer decision making. The study builds upon earlier research by London Economics for the OFT on the impact […]

Research on EU Product Labelling

Published: December, 2012

This study by London Economics, Ipsos MORI and AEA investigated the possibility of creating a product label which provides consumers with information about the environmental lifecycle performance of products (televisions, washing machines and light bulbs). The information may be added to the current EU Energy Efficiency label. Pan-European behavioural experiments  were used in conjunction with […]

The Value of Personal Information – Evidence from Empirical Economic Studies

Published: November, 2012

EC data protection policy is promoted with reference to economic benefits. However, the value of personal information in legitimate business models is rarely discussed. Various economic studies have tried to measure individuals’ valuation of different kinds of personal data. We review empirical papers from the last 10 years and find evidence that more disclosure is […]

Behavioural Biases and Consumer Detriment

Published: May, 2012

International Conference on Financial Services, Hamburg, 10th May 2012

The Impact of Competition Interventions on Compliance and Deterrence – A Controlled Economic Experiment

Published: April, 2012

A study by London Economics for the UK Office of Fair Trading Presentation at the University of Amsterdam, Centre for Law and Economics, Behavioural Competition and Regulation, April 19, 2012.

The Impact of Competition Interventions on Compliance and Deterrence

Published: December, 2011

The research, which consisted of a survey of more than 500 large companies and 300 SMEs, as well as a small survey of specialist competition advisers in legal firms, estimates that for each abuse of dominance case, 12 potential infringements are deterred; for each cartel case, 28 potential infringements are deterred and for each commercial […]

Consumer Information on Broadband Speed and Net Neutrality Experiment

Published: November, 2011

Ofcom has published the report by London Economics “Consumer information on Broadband Net Neutrality”. This study uses an economic experiment and behavioural economics to test the impact on consumers’ internet package choice of how information about packages is presented. Participants in the experiment were faced with different information frames, including the use of colour coding […]

Review of Company Surveys of Consumer Willingness to Pay to Reduce the Impacts of Transmission Infrastructure on Visual Amenity

Published: October, 2011

In the context of potential measures to reduce the visual amenity impacts of existing transmission infrastructure, this London Economics study for Ofgem provides a critical review of willingness to pay evidence provided to Ofgem by the transmission operators. The first step of the review involved determining a current best practice model for WTP studies assessing […]