Publications in: Business and industry
Behavioural Economics and the Impact of Price Frames on Consumer Decision Making
Published: | November, 2010 |
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European Commission conference on Behavioural Economics, November 22, 2010.
The Impact of Price Frames on Consumer Decision Making
Published: | May, 2010 |
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London Economics was comissioned by the Office of Fair Trading to undertake a behavioural economics study into how different price frames may impact upon consumer behaviour. The study uses experimental economics to test if consumers incur behavioural biases under five common pricing practices used by firms, including drip pricing and “3 for 2” offers. The […]
Using Experiments in Consumer Research
Published: | March, 2010 |
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Ofcom has published the report “Using experiments in consumer research” by London Economics. The work informs Ofcom about how behavioural and experimental economics can assist regulators in understanding consumer behaviour. The research implemented a controlled economic experiment which considered a number of options for improving the understanding of consumers when choosing telecommunication services funded through […]
Behavioural Economics and Experimental Economics
Published: | October, 2008 |
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This Economic Brief explains what behavioural and experimental economics are, giving examples of real world policy applications.