| Practice area: | Business analytics | Competition & Antitrust | Consumer and firm behaviour | Public Policy |
|---|---|
| Client: | Electronic Cigarettes Ltd |
| Published: | 25 February, 2014 |
| Keywords: | impact assessment modelling quantitative analysis |
The proposed ban compromises e-cigarettes’ role in supporting smoke cessation and is forecast to lead to 210,000 fewer successful quitters each year across the EU. E-cigarettes’ role in smoke reduction is also affected and a 0.8% increase in tobacco smoking or the equivalent of an extra 9.6 million cigarettes being smoked each day across the EU is predicted.