General Insurance add-ons: Experimental consumer research report

behavioural-and-experimental-economics||114behavioural||0applying-behavioural-economics-business-industry||114consumer-and-firm-behaviour||114consumer-behaviour-and-protection||56applying-behavioural-economics-international-institutions||114behavioural-economics-ngos-consumer-advocacy||114applying-behavioural-economics-regulators-government||114
Practice area: Behavioural and experimental economics | Behavioural Economics | Business and industry | Consumer and firm behaviour | Consumer behaviour and protection | International institutions | NGOs and consumer advocacy | Regulators and government
Client: Financial Conduct Authority
Published: 13 March, 2014
Keywords: quantitative analysis

Behavioural experiment by London Economics which formed part of the FCA’s Add-on Insurance Market Study. The experiment with 1,500 UK residents tested for common patterns of consumer behaviour that arise due to add-on insurance mechanisms and assessed how insurance add-ons may lead to poor outcomes for consumers in these markets.