Digital Radio Switchover: Willingness to Pay and Consumer Behaviour Research

competition-regulation-and-business||0consumer-behaviour||28consumer-behaviour-and-protection||56public-policy||0regulatory-economics||116telecom-and-media||57
Sector:Competition, Regulation and Business | Consumer behaviour | Consumer behaviour and protection | Public Policy | Regulatory economics | Telecom and media
Client:N/A
Published: April, 2011
Document type:Report 
Tagged: modelling quantitative analysis UK

The Department for Culture, Media and Sport has published the report Digital Radio Switchover: Willingness to Pay and Consumer Behaviour Research by London Economics in association with YouGov. The study assesses consumers’ willingness to pay for the various attributes of digital radio through a choice experiment, and examines consumers’ attitudes towards radio and the costs associated with disposing of unwanted radios. The overall purpose of the study is to inform the Government’s cost benefit analysis of the digital radio switchover policy.