“As the nature of the data-value exchange between consumers and businesses shifts, so does the need to apply an ethical filter and privacy overlay to the fundamentals of data protection. But what should this look like and how does it alter the commercial value that can be derived from data? Will there be an ethical bonus for companies that get it right?” Moritz Godel, Divisional Director at LE, will discuss the business of data ethics at this year’s DataIQ Align conference this on 30 April 2019.